ARUN ICECREAMS

Aniva came to us in crisis mode, with just a week to relaunch their revamped packaging and make people take notice. A whey-based drink brand looking for sharper positioning and a TVC, they needed impact without the luxury of a big production budget. So we turned to AI and built a full-fledged 15-second action spot designed to make the brand impossible to miss. The idea was simple: register Aniva through the distinct scream of its name, packed with energy, speed and adrenaline. From skydiving to jet skiing, pool dives and more, we pulled out every stop to create a seamless, no-cut burst of action that felt as bold and charged as the brand itself.